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Monster Beverages Postpones Pink Drink Launch ‘For Now’

Monster Beverages Postpones Pink Drink Launch ‘For Now’

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Monster Beverages announced that it will postpone its plans for a female-oriented energy drink that was scheduled to launch in 2013.

With many products, like razors, pens, and even guns going “pink” to market to women, Monster Beverages announced that it will not go forward with its plans for its “Ultra Pink” energy drink.

The beverage, which was featured in Monster’s December 2012 presentation, was a zero-calorie, zero-sugar energy drink and similar to its newest product, “Ultra Blue,” which also has zero calories and zero sugar.

Monster was in talks to launch its pink product in early 2013, but a spokeswoman for Monster Beverages told Beverage Daily that the company would not be going forward with the product as planned. And while industry analysts have said they feel Monster stopped the launch because of the fear of having too many low-calorie beverages, the spokeswoman for Monster declined to say whether or not that was the case.

“I’ve talked with the Monster folks…they simply have decided not to move forward with the product and there isn’t anything more to it than that,” she said to Beverage Daily.

While the reason for not shelving the Ultra Pink product remains unknown, its fate may not be lost forever. Monster CEO Rodney Sacks was quoted as saying that the launch was postponed “for now.”


Monster Beverage

Monster Beverage Corporation [3] is an American beverage company that manufactures energy drinks including Monster Energy, Relentless and Burn. The company was originally founded as Hansen's in 1935 in Southern California, originally selling juice products. The company renamed itself as Monster Beverage in 2012, and then sold their Hansen's juices and sodas and their other non-energy drink brands to The Coca-Cola Company in 2015.

As of 2020, Monster held nearly 39% of the $57 billion US energy drink market. [4]


What Monster thinks about Coca-Cola Energy

During the call, Monster CEO Rodney Sacks stated that Coca-Cola was "not trying to cannibalize our existing products and take pricing from us" with Coca-Cola Energy and that each company staying in its own lane "worked reasonably well."

Sacks noted that the company faced "some challenges" in "a few countries," but that those issues have mostly been addressed. Sacks also claimed that Coca-Cola Energy's rollout was "not keeping pace with initial sales, the percentage market share has been small, and hasn't really had an impact on us." Sacks pointed out that Monster's sales in Europe remained "on track" even as Coca-Cola aggressively rolled out its energy drink.

Sacks admitted that Monster still "can't tell what Coca-Cola Energy will be in the United States" (in terms of formula, sizes, and marketing) when it launches next year, but that it will remain focused on avoiding conflicts and cannibalization.


[Energy Drink News] Monster Preparing to Launch New Site, Preview it Now!

I just got an email from the folks over at Monster Energy with information about their new site. Here’s a snippet from said email:

Listen up Monster people! We’ve got some exciting news that you’re gonna want to hear!

The MonsterEnergy.com site is getting ready to launch with its new kickass redesign and YOU get first crack at this bad boy!

The new site is going to blow you away with all these new community features that will allow you to post pics, watch athlete videos, comment on things, and rate what you think is hot or not. You’ll find everything you ever needed to know on your favorite X-athletes, rockin’ bands, smokin’ hot Monster girls, and the coolest events around town.

To go with the new awesome site though, you’ll need a new MonsterEnergy.com username and password to match. Unfortunately your existing username and password will not access the new site. But, now would be a good-time as any to say good-bye to NiceGuy123 and say hello to MonsterBallz311!

The new site actually looks pretty good. There is also a mixology section that teaches you how to make alcoholic drinks like Skinny Bitch, Cherry Popper, and Monster Orgasm. I think they should also make recipes for drinks called Date Rape, Murder Rape, and just plain Rape.


Sri Lankan minister drinks 'magic potion'

In a striking example of how blind belief can negatively influence even the highest echelons of government, Sri Lanka's health minister Pavithra Wanniarachchi reportedly tested positive for coronavirus this week after endorsing and consuming a baseless herbal remedy produced by a 'sorcerer' who claimed that he had received the recipe from the Hindu goddess Kaali.

The minister's endorsement of the potion had generated significant criticism while also spurring thousands of people into queueing up in the village of Bandara to receive it themselves.

Several other government ministers have also reportedly taken the potion as well.

It is unclear what is in the concoction, however there is absolutely no reason to believe that it has any effect whatsoever on Covid-19, as evidenced by the fact that Wanniarachchi has since tested positive for the virus and is now self-isolating to prevent spreading it further.

Sri Lanka officially approved the Oxford/AstraZeneca vaccine on Friday for use in the country with doctors warning that frontline medical workers should be inoculated as soon as possible.

There have been several recent outbreaks, including one in a garment factory back in October.

In total, Sri Lanka has seen over 52,000 cases and over 270 deaths.

Similar stories based on this topic:


PepsiCo's beverage portfolio is always evolving and today includes choices as wide-ranging as.

  • Pepsi Zero Sugar, Mtn Dew Kickstart and
    Mtn Dew ICE
  • Aquafina, LIFEWTR and bubly bottled waters
  • Gatorade sports fuel and Propel fitness water
  • Tropicana and Naked juices
  • KeVita probiotic drinks
  • IZZE sparkling beverages
  • Pure Leaf and Lipton ready-to-drink teas
  • Starbucks ready-to-drink coffees

Follow our evolution – and find the match for you.


‘Vaxed And Relaxed’ Cruise To Set Sail In Boston

BOSTON (CBS) – It&rsquos meant to be a place where guests can kick back, relax, and unmask.

&ldquoWe just wanted to kind of alleviate some of that anxiety kind of being built around the vaccinations. I think a big one was who is vaccinated and who isn&rsquot,&rdquo said Natalie Fox, Chief Brand Officer at iVaxed.

On this boat, there&rsquos no question. To board the 90-minute &ldquoVaxed and Relaxed&rdquo cruise, guests must show proof of vaccination for COVID-19.

&ldquoEveryone coming on board is vaccinated and they have temperature checks before they come on board the whole captain and crew all wear masks while running the charter event and we are also all vaccinated and temperature checked,&rdquo said Patrick Fee, Captain at Rowes Wharf Water Transport.

&ldquoIt&rsquos a booze cruise- you come on, grab some champagne off the champagne wall. And of course we have entertainment. We have drag queens and a DJ who will be performing at different times throughout the cruise,&rdquo said Fox.

&ldquoAfter being stuck inside socially distancing for a year, now they get to come out, they take their masks off, they have some drinks, they hang out with their friends, they get to dance and socialize,&rdquo said Fee.

Boston-based startup iVaxed, which launched in January, is behind the idea.

&ldquoWe developed a little pin, the iVaxed pin. It&rsquos all heart of gold showing that you have a heart of gold and it&rsquos a nice subtle way of gesturing towards others that you are vaccinated and alleviating that social anxiety that comes with the vaccinations,&rdquo said Fox.

iVaxed partnered with Rowes Wharf Water Transport, and the cruises will depart from the ferry terminal behind the Boston Harbor Hotel twice on Sundays through September.

&ldquoI&rsquom just looking forward to everyone relaxing a little bit, coming out on the boats, enjoying their summer, slowly getting back into the new normal and having a fun time,&rdquo said Fee.


Prosecco Rosé Is Officially Coming to the U.S.

Three leading Prosecco brands have unveiled their packaging.

Here&aposs something to celebrate: After months of anticipation, Prosecco Rosé will officially launch in the United States later this month. While sparkling rosé wine has been on the market for many years, the official rules from the designation of origin (DOC) for Prosecco did not permit pink versions of Italy&aposs signature sparkling beverage. Three winemakers—Mionetto, La Marca, and Gancia𠅊re toasting the launch of their own Prosecco Rosé D.O.C. in the United States for the first time ever.

Prosecco Rosé was formally permitted in May of 2020, when the Italian National Wine Committee approved changes to the Prosecco D.O.C. regulations that allowed production of the wine. For a wine to qualify as Prosecco Rosé, it must include at least 85 percent Glera grapes and the rest Pinot Noir. Unlike regular Prosecco, which traditionally ages for 30 days, Prosecco Rosé must age for a minimum of 60 days.

So, what can you expect from a bottle of Prosecco Rosé? Picture everything you love about the two beverages individually in one sparkling glass. "Mionetto Prosecco Rosé DOC has all the hallmarks of a Mionetto Prosecco—it&aposs fresh, fruity, and above all, impeccably balanced," Alessio del Savio, winemaker of Mionetto, said in a statement. A blend of 90 percent Glera and 10 percent Pinot Nero are used to make their wine. "The final wine is redolent of red berries, grapefruit, and honey. It&aposs incredibly easy to delight in, and we can&apost wait to share it with the world."

It&aposs safe to say that consumers love to drink pink. In the last several years, sales of rosé wine have soared, particularly in the summer months in 2020, rosé sales grew by 20 percent. Adding a new bubbly beverage to the shelves of wine and liquor stores is sure to excite. Consumers who love La Marca Prosecco will appreciate the brand&aposs Prosecco Rosé, which balances the crisp floral flavor of traditional Prosecco with the fresh notes of strawberry and peach found in a bottle of Pinot Noir. The 2019 La Marca Prosecco Rosé is created from a blend of 89 percent Glera—the traditional grape used for Prosecco𠅊nd 11 percent Pinot Noir.

Gancia, the winery that introduced sparkling wine to Italy, will also be releasing their own Prosecco Rosé D.O.C. "Given the strong growth in both Italian sparkling wine and Rosé wine, we expect to see great interest as Prosecco Rosé wines start to appear on shelves and tables across the country," said Scott Oliver, CEO of Roust Americas, a subsidiary of Roust Group, which owns Gancia.

Although Prosecco Rosé is said to be released this month, consumers can more likely expect to find them on shelves in January 2021.


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He recently asked one regular customer if he’d like to take a cocktail home with him, a Passion Guava Daiquiri, perhaps? “No, not today,” the customer said. “It’s not the same.”

If you can relate, try making a mai tai at home and staring deeply into its sunset-swirly colors while you ponder the cocktail’s storied history. In fact, better make both recipes — Vic Bergeron’s original California-style mai tai and his Hawaiian version.


Launch a Beverage or Energy Drink

And now, after the announcement of Vitaminwater selling for $4.1 billion dollars everyone wants a peace of the action.

Everyone can start their own Energy Drink or New Age Beverage. The barrier of entry to get into the market is not very high. You don't need to have millions of dollars to start your own energy drink. You do need some money but you need more vision and work.

Why passion and elbow grease? Well, just because you bottle your Energy Drink does not mean you'll sell it. Distributors get hundreds of calls per month from new energy drinks, or "JAED" (Just Another Energy Drink). Do something different! Target new people, create a new package, not jus another energy drink. Don't just say "I have the best flavor" or "it tastes better than red bull". Having a better tasting energy drink is not the basis for a new company. It is very easy to have a better tasting energy drink.

You need passion and elbow grease. You need to believe in your products and that you will succeed. You need to see the project through. You also need to put the work in. Just because you have some cases made of energy drinks it does not mean you'll sell them. You need something else. You need to make calls, visit people, make it happen.

. You have to realize that Vitamin Water is not the first company to get big cash for their brand. The energy drink and beverage industry is super hot. New companies are started every day. We have gotten at least 2,000 phone calls or emails from new ventures. Many companies that you now think as the market leaders started not long ago as start-ups.

Besides the big news companies like Vitaminwater you can find many companies getting funding, selling or going public. Not to mention many more companies that received funding or went public.

Other companies like Reeds Beverage, Who's Your Daddy, Jones Soda and Hensen with Monster Energy Drink access funding through the public markets. There are many companies going public, getting funding, selling, starting energy drinks.

I get a lot of calls from entrepreneurs starting their energy drinks and many more from investors looking to invest in companies or performing due diligence. At the moment I have at least 100 people contacting me every month wanting to know about the New Age Beverage Industry, Energy Drinks, how to get distribution, how to export, how to bottle drinks or to go over business plans or other information. The industry is growing and the category is growing even faster

Now let me tell you a bit about Energy Drinks. Energy Drinks are the new Super Profitable products. Everybody makes money, the manufacturer, the distributor and the retailer. You see, Energy Drinks sell for $1.99 to $2.40 at the stores for 8 to 16 ounces. This is incredible if you consider that you can buy a soda that's the same size for .50 to .75. Even a 20 ounce soda runs you about $1.25.

Distributors love the product because they make about $8 per every case they sell compared with about $2 to $4 for their other products. Retailers love it because they can make from $16 to $20 per case.

This business is work, but there is a lot of profit in it and even more fun. You have special events, parties, promotions, and you can spin and position your products the way you want, having fun in the process.


Watch the video: How each DMC5 character drinks energy drinksCheck description for Bury the Light version (November 2021).