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As Chinese Investors Sweep Into Bordeaux Region, French Winemakers Are Buying Up California Vineyards

As Chinese Investors Sweep Into Bordeaux Region, French Winemakers Are Buying Up California Vineyards

California wines, demand for which continues to rise, are compelling French vintners to buy up West Coast vineyards

Several Napa Valley vineyards will soon have French owners, who see high investment potential in America.

A wave of French winemakers —including the billionaires behind the Chanel fashion house — are finding hold in the California hills, where promising vineyards are making for some very desirable investments.

Over the past few years, vintners from Bordeaux have been eager to grab land in the Napa Valley and Sonoma County, especially as local winemakers are looking to sell to the highest bidder.

Meanwhile, back home in France, Chinese investors are buying up small wineries with the hope of supplying a growing Chinese market. Jack Ma, the founder of the enormously successful online commerce site Alibaba, and the reigning richest man in China, recently purchased a chateau in Bordeaux with the intention of creating a “mini Versailles.” At least 100 wine estates in Bordeaux now have Chinese owners.

For the French, investing in California allows winemakers to diversify their portfolios, and tap into a market for which global demand is only growing. During 2015, exports of American-made wine, 90 percent of which is produced in California, reached a record $1.61 billion in revenue. In the last year, the EU, Canada, and Hong Kong accounted for $622 million, $461 million, and $97 million, in exports respectively, and export value continues to grow.

While Chinese investors stand to benefit from the global warming that is actually improving French wines at the moment, it makes sense for French winemakers to turn their attentions to Napa Valley, where the value of vineyards continues to rise.

“The U.S. is a country that we are very comfortable in and that we are confident in investing in” Melanie Tesseron, whose family owns Château Pontet-Canet in Bordeaux, and the late Robin William’s estate in Napa, told Bloomberg.


Chateau Loudenne's new Chinese owners planning luxury hotel

The Moutai Group, owners of Chateau Loudenne in Saint-Yzans-de-Medoc since April 2013, are planning to open a luxury hotel on the property.

Zhong Huaili, president of Chateau Loudenne, spent two years looking at over 30 estates before deciding on the purchase of Loudenne, and now hopes to open it to Chinese visitors.

‘We plan to sell around 50% of production in China, with the rest remaining in traditional markets,’ Huaili told Decanter.com, speaking at an evening at the chateau during Vinexpo.

‘We have television advertising planned, and are already well known for our Moutai drink. We expect to receive a high number of Chinese tourists in the future, as well as making this a reward destination for our staff back in China. This is to be our showcase in Europe.’

The group has 30 wine and spirit shops across China, and plans to open 100 by the end of 2013. The company, which is based in Guizhou Province and has a turnover of €4.4 billion also owns vineyards in Changli, Hebei Province, and is a significant producer of Chinese alcohols such as baijiu.

Chateua Loudenne is its first vineyard purchase outside of China, contrary to reports that it had bought a Fronsac estate previously.

Yang Yajie, director of administration, said the group is now planning to import wines from not just France but Italy, Canada, Chile and California, with the potential of buying vineyards in other regions also, not just Bordeaux.

‘For now we are concentrating on establishing a successful base in Chateau Loudenne. Perhaps once we have more experience here, we would consider buying other estates. But we also aim to import Moutai into France, and other countries outside of China.’

Chateau Loudenne will now have a team of 10 Chinese sales and tourism staff, in addition to the French staff who will remain in charge of winemaking.

A new tourism manager, Sui Zhenglai, will oversee the development of a luxury hotel replacing the existing guest house, if permits are granted. The aim is to open 22 bedrooms, with restaurant, pool and spa, with 14 smaller chalets for VIP clients.

It is estimated Moutai bought Chateau Loudenne from the Lafragette family for around €20 million. They now plan to invest a further €5 million in upgrading the production facilities and building a new winery, plus €2 million in wine tourism facilities.

- Follow us on Weibo @Decanter醇鉴 and Facebook for most recent news and updates -

All rights reserved by Future plc. No part of this publication may be reproduced, distributed or transmitted in any form or by any means without the prior written permission of Decanter.


Chateau Loudenne's new Chinese owners planning luxury hotel

The Moutai Group, owners of Chateau Loudenne in Saint-Yzans-de-Medoc since April 2013, are planning to open a luxury hotel on the property.

Zhong Huaili, president of Chateau Loudenne, spent two years looking at over 30 estates before deciding on the purchase of Loudenne, and now hopes to open it to Chinese visitors.

‘We plan to sell around 50% of production in China, with the rest remaining in traditional markets,’ Huaili told Decanter.com, speaking at an evening at the chateau during Vinexpo.

‘We have television advertising planned, and are already well known for our Moutai drink. We expect to receive a high number of Chinese tourists in the future, as well as making this a reward destination for our staff back in China. This is to be our showcase in Europe.’

The group has 30 wine and spirit shops across China, and plans to open 100 by the end of 2013. The company, which is based in Guizhou Province and has a turnover of €4.4 billion also owns vineyards in Changli, Hebei Province, and is a significant producer of Chinese alcohols such as baijiu.

Chateua Loudenne is its first vineyard purchase outside of China, contrary to reports that it had bought a Fronsac estate previously.

Yang Yajie, director of administration, said the group is now planning to import wines from not just France but Italy, Canada, Chile and California, with the potential of buying vineyards in other regions also, not just Bordeaux.

‘For now we are concentrating on establishing a successful base in Chateau Loudenne. Perhaps once we have more experience here, we would consider buying other estates. But we also aim to import Moutai into France, and other countries outside of China.’

Chateau Loudenne will now have a team of 10 Chinese sales and tourism staff, in addition to the French staff who will remain in charge of winemaking.

A new tourism manager, Sui Zhenglai, will oversee the development of a luxury hotel replacing the existing guest house, if permits are granted. The aim is to open 22 bedrooms, with restaurant, pool and spa, with 14 smaller chalets for VIP clients.

It is estimated Moutai bought Chateau Loudenne from the Lafragette family for around €20 million. They now plan to invest a further €5 million in upgrading the production facilities and building a new winery, plus €2 million in wine tourism facilities.

- Follow us on Weibo @Decanter醇鉴 and Facebook for most recent news and updates -

All rights reserved by Future plc. No part of this publication may be reproduced, distributed or transmitted in any form or by any means without the prior written permission of Decanter.


Chateau Loudenne's new Chinese owners planning luxury hotel

The Moutai Group, owners of Chateau Loudenne in Saint-Yzans-de-Medoc since April 2013, are planning to open a luxury hotel on the property.

Zhong Huaili, president of Chateau Loudenne, spent two years looking at over 30 estates before deciding on the purchase of Loudenne, and now hopes to open it to Chinese visitors.

‘We plan to sell around 50% of production in China, with the rest remaining in traditional markets,’ Huaili told Decanter.com, speaking at an evening at the chateau during Vinexpo.

‘We have television advertising planned, and are already well known for our Moutai drink. We expect to receive a high number of Chinese tourists in the future, as well as making this a reward destination for our staff back in China. This is to be our showcase in Europe.’

The group has 30 wine and spirit shops across China, and plans to open 100 by the end of 2013. The company, which is based in Guizhou Province and has a turnover of €4.4 billion also owns vineyards in Changli, Hebei Province, and is a significant producer of Chinese alcohols such as baijiu.

Chateua Loudenne is its first vineyard purchase outside of China, contrary to reports that it had bought a Fronsac estate previously.

Yang Yajie, director of administration, said the group is now planning to import wines from not just France but Italy, Canada, Chile and California, with the potential of buying vineyards in other regions also, not just Bordeaux.

‘For now we are concentrating on establishing a successful base in Chateau Loudenne. Perhaps once we have more experience here, we would consider buying other estates. But we also aim to import Moutai into France, and other countries outside of China.’

Chateau Loudenne will now have a team of 10 Chinese sales and tourism staff, in addition to the French staff who will remain in charge of winemaking.

A new tourism manager, Sui Zhenglai, will oversee the development of a luxury hotel replacing the existing guest house, if permits are granted. The aim is to open 22 bedrooms, with restaurant, pool and spa, with 14 smaller chalets for VIP clients.

It is estimated Moutai bought Chateau Loudenne from the Lafragette family for around €20 million. They now plan to invest a further €5 million in upgrading the production facilities and building a new winery, plus €2 million in wine tourism facilities.

- Follow us on Weibo @Decanter醇鉴 and Facebook for most recent news and updates -

All rights reserved by Future plc. No part of this publication may be reproduced, distributed or transmitted in any form or by any means without the prior written permission of Decanter.


Chateau Loudenne's new Chinese owners planning luxury hotel

The Moutai Group, owners of Chateau Loudenne in Saint-Yzans-de-Medoc since April 2013, are planning to open a luxury hotel on the property.

Zhong Huaili, president of Chateau Loudenne, spent two years looking at over 30 estates before deciding on the purchase of Loudenne, and now hopes to open it to Chinese visitors.

‘We plan to sell around 50% of production in China, with the rest remaining in traditional markets,’ Huaili told Decanter.com, speaking at an evening at the chateau during Vinexpo.

‘We have television advertising planned, and are already well known for our Moutai drink. We expect to receive a high number of Chinese tourists in the future, as well as making this a reward destination for our staff back in China. This is to be our showcase in Europe.’

The group has 30 wine and spirit shops across China, and plans to open 100 by the end of 2013. The company, which is based in Guizhou Province and has a turnover of €4.4 billion also owns vineyards in Changli, Hebei Province, and is a significant producer of Chinese alcohols such as baijiu.

Chateua Loudenne is its first vineyard purchase outside of China, contrary to reports that it had bought a Fronsac estate previously.

Yang Yajie, director of administration, said the group is now planning to import wines from not just France but Italy, Canada, Chile and California, with the potential of buying vineyards in other regions also, not just Bordeaux.

‘For now we are concentrating on establishing a successful base in Chateau Loudenne. Perhaps once we have more experience here, we would consider buying other estates. But we also aim to import Moutai into France, and other countries outside of China.’

Chateau Loudenne will now have a team of 10 Chinese sales and tourism staff, in addition to the French staff who will remain in charge of winemaking.

A new tourism manager, Sui Zhenglai, will oversee the development of a luxury hotel replacing the existing guest house, if permits are granted. The aim is to open 22 bedrooms, with restaurant, pool and spa, with 14 smaller chalets for VIP clients.

It is estimated Moutai bought Chateau Loudenne from the Lafragette family for around €20 million. They now plan to invest a further €5 million in upgrading the production facilities and building a new winery, plus €2 million in wine tourism facilities.

- Follow us on Weibo @Decanter醇鉴 and Facebook for most recent news and updates -

All rights reserved by Future plc. No part of this publication may be reproduced, distributed or transmitted in any form or by any means without the prior written permission of Decanter.


Chateau Loudenne's new Chinese owners planning luxury hotel

The Moutai Group, owners of Chateau Loudenne in Saint-Yzans-de-Medoc since April 2013, are planning to open a luxury hotel on the property.

Zhong Huaili, president of Chateau Loudenne, spent two years looking at over 30 estates before deciding on the purchase of Loudenne, and now hopes to open it to Chinese visitors.

‘We plan to sell around 50% of production in China, with the rest remaining in traditional markets,’ Huaili told Decanter.com, speaking at an evening at the chateau during Vinexpo.

‘We have television advertising planned, and are already well known for our Moutai drink. We expect to receive a high number of Chinese tourists in the future, as well as making this a reward destination for our staff back in China. This is to be our showcase in Europe.’

The group has 30 wine and spirit shops across China, and plans to open 100 by the end of 2013. The company, which is based in Guizhou Province and has a turnover of €4.4 billion also owns vineyards in Changli, Hebei Province, and is a significant producer of Chinese alcohols such as baijiu.

Chateua Loudenne is its first vineyard purchase outside of China, contrary to reports that it had bought a Fronsac estate previously.

Yang Yajie, director of administration, said the group is now planning to import wines from not just France but Italy, Canada, Chile and California, with the potential of buying vineyards in other regions also, not just Bordeaux.

‘For now we are concentrating on establishing a successful base in Chateau Loudenne. Perhaps once we have more experience here, we would consider buying other estates. But we also aim to import Moutai into France, and other countries outside of China.’

Chateau Loudenne will now have a team of 10 Chinese sales and tourism staff, in addition to the French staff who will remain in charge of winemaking.

A new tourism manager, Sui Zhenglai, will oversee the development of a luxury hotel replacing the existing guest house, if permits are granted. The aim is to open 22 bedrooms, with restaurant, pool and spa, with 14 smaller chalets for VIP clients.

It is estimated Moutai bought Chateau Loudenne from the Lafragette family for around €20 million. They now plan to invest a further €5 million in upgrading the production facilities and building a new winery, plus €2 million in wine tourism facilities.

- Follow us on Weibo @Decanter醇鉴 and Facebook for most recent news and updates -

All rights reserved by Future plc. No part of this publication may be reproduced, distributed or transmitted in any form or by any means without the prior written permission of Decanter.


Chateau Loudenne's new Chinese owners planning luxury hotel

The Moutai Group, owners of Chateau Loudenne in Saint-Yzans-de-Medoc since April 2013, are planning to open a luxury hotel on the property.

Zhong Huaili, president of Chateau Loudenne, spent two years looking at over 30 estates before deciding on the purchase of Loudenne, and now hopes to open it to Chinese visitors.

‘We plan to sell around 50% of production in China, with the rest remaining in traditional markets,’ Huaili told Decanter.com, speaking at an evening at the chateau during Vinexpo.

‘We have television advertising planned, and are already well known for our Moutai drink. We expect to receive a high number of Chinese tourists in the future, as well as making this a reward destination for our staff back in China. This is to be our showcase in Europe.’

The group has 30 wine and spirit shops across China, and plans to open 100 by the end of 2013. The company, which is based in Guizhou Province and has a turnover of €4.4 billion also owns vineyards in Changli, Hebei Province, and is a significant producer of Chinese alcohols such as baijiu.

Chateua Loudenne is its first vineyard purchase outside of China, contrary to reports that it had bought a Fronsac estate previously.

Yang Yajie, director of administration, said the group is now planning to import wines from not just France but Italy, Canada, Chile and California, with the potential of buying vineyards in other regions also, not just Bordeaux.

‘For now we are concentrating on establishing a successful base in Chateau Loudenne. Perhaps once we have more experience here, we would consider buying other estates. But we also aim to import Moutai into France, and other countries outside of China.’

Chateau Loudenne will now have a team of 10 Chinese sales and tourism staff, in addition to the French staff who will remain in charge of winemaking.

A new tourism manager, Sui Zhenglai, will oversee the development of a luxury hotel replacing the existing guest house, if permits are granted. The aim is to open 22 bedrooms, with restaurant, pool and spa, with 14 smaller chalets for VIP clients.

It is estimated Moutai bought Chateau Loudenne from the Lafragette family for around €20 million. They now plan to invest a further €5 million in upgrading the production facilities and building a new winery, plus €2 million in wine tourism facilities.

- Follow us on Weibo @Decanter醇鉴 and Facebook for most recent news and updates -

All rights reserved by Future plc. No part of this publication may be reproduced, distributed or transmitted in any form or by any means without the prior written permission of Decanter.


Chateau Loudenne's new Chinese owners planning luxury hotel

The Moutai Group, owners of Chateau Loudenne in Saint-Yzans-de-Medoc since April 2013, are planning to open a luxury hotel on the property.

Zhong Huaili, president of Chateau Loudenne, spent two years looking at over 30 estates before deciding on the purchase of Loudenne, and now hopes to open it to Chinese visitors.

‘We plan to sell around 50% of production in China, with the rest remaining in traditional markets,’ Huaili told Decanter.com, speaking at an evening at the chateau during Vinexpo.

‘We have television advertising planned, and are already well known for our Moutai drink. We expect to receive a high number of Chinese tourists in the future, as well as making this a reward destination for our staff back in China. This is to be our showcase in Europe.’

The group has 30 wine and spirit shops across China, and plans to open 100 by the end of 2013. The company, which is based in Guizhou Province and has a turnover of €4.4 billion also owns vineyards in Changli, Hebei Province, and is a significant producer of Chinese alcohols such as baijiu.

Chateua Loudenne is its first vineyard purchase outside of China, contrary to reports that it had bought a Fronsac estate previously.

Yang Yajie, director of administration, said the group is now planning to import wines from not just France but Italy, Canada, Chile and California, with the potential of buying vineyards in other regions also, not just Bordeaux.

‘For now we are concentrating on establishing a successful base in Chateau Loudenne. Perhaps once we have more experience here, we would consider buying other estates. But we also aim to import Moutai into France, and other countries outside of China.’

Chateau Loudenne will now have a team of 10 Chinese sales and tourism staff, in addition to the French staff who will remain in charge of winemaking.

A new tourism manager, Sui Zhenglai, will oversee the development of a luxury hotel replacing the existing guest house, if permits are granted. The aim is to open 22 bedrooms, with restaurant, pool and spa, with 14 smaller chalets for VIP clients.

It is estimated Moutai bought Chateau Loudenne from the Lafragette family for around €20 million. They now plan to invest a further €5 million in upgrading the production facilities and building a new winery, plus €2 million in wine tourism facilities.

- Follow us on Weibo @Decanter醇鉴 and Facebook for most recent news and updates -

All rights reserved by Future plc. No part of this publication may be reproduced, distributed or transmitted in any form or by any means without the prior written permission of Decanter.


Chateau Loudenne's new Chinese owners planning luxury hotel

The Moutai Group, owners of Chateau Loudenne in Saint-Yzans-de-Medoc since April 2013, are planning to open a luxury hotel on the property.

Zhong Huaili, president of Chateau Loudenne, spent two years looking at over 30 estates before deciding on the purchase of Loudenne, and now hopes to open it to Chinese visitors.

‘We plan to sell around 50% of production in China, with the rest remaining in traditional markets,’ Huaili told Decanter.com, speaking at an evening at the chateau during Vinexpo.

‘We have television advertising planned, and are already well known for our Moutai drink. We expect to receive a high number of Chinese tourists in the future, as well as making this a reward destination for our staff back in China. This is to be our showcase in Europe.’

The group has 30 wine and spirit shops across China, and plans to open 100 by the end of 2013. The company, which is based in Guizhou Province and has a turnover of €4.4 billion also owns vineyards in Changli, Hebei Province, and is a significant producer of Chinese alcohols such as baijiu.

Chateua Loudenne is its first vineyard purchase outside of China, contrary to reports that it had bought a Fronsac estate previously.

Yang Yajie, director of administration, said the group is now planning to import wines from not just France but Italy, Canada, Chile and California, with the potential of buying vineyards in other regions also, not just Bordeaux.

‘For now we are concentrating on establishing a successful base in Chateau Loudenne. Perhaps once we have more experience here, we would consider buying other estates. But we also aim to import Moutai into France, and other countries outside of China.’

Chateau Loudenne will now have a team of 10 Chinese sales and tourism staff, in addition to the French staff who will remain in charge of winemaking.

A new tourism manager, Sui Zhenglai, will oversee the development of a luxury hotel replacing the existing guest house, if permits are granted. The aim is to open 22 bedrooms, with restaurant, pool and spa, with 14 smaller chalets for VIP clients.

It is estimated Moutai bought Chateau Loudenne from the Lafragette family for around €20 million. They now plan to invest a further €5 million in upgrading the production facilities and building a new winery, plus €2 million in wine tourism facilities.

- Follow us on Weibo @Decanter醇鉴 and Facebook for most recent news and updates -

All rights reserved by Future plc. No part of this publication may be reproduced, distributed or transmitted in any form or by any means without the prior written permission of Decanter.


Chateau Loudenne's new Chinese owners planning luxury hotel

The Moutai Group, owners of Chateau Loudenne in Saint-Yzans-de-Medoc since April 2013, are planning to open a luxury hotel on the property.

Zhong Huaili, president of Chateau Loudenne, spent two years looking at over 30 estates before deciding on the purchase of Loudenne, and now hopes to open it to Chinese visitors.

‘We plan to sell around 50% of production in China, with the rest remaining in traditional markets,’ Huaili told Decanter.com, speaking at an evening at the chateau during Vinexpo.

‘We have television advertising planned, and are already well known for our Moutai drink. We expect to receive a high number of Chinese tourists in the future, as well as making this a reward destination for our staff back in China. This is to be our showcase in Europe.’

The group has 30 wine and spirit shops across China, and plans to open 100 by the end of 2013. The company, which is based in Guizhou Province and has a turnover of €4.4 billion also owns vineyards in Changli, Hebei Province, and is a significant producer of Chinese alcohols such as baijiu.

Chateua Loudenne is its first vineyard purchase outside of China, contrary to reports that it had bought a Fronsac estate previously.

Yang Yajie, director of administration, said the group is now planning to import wines from not just France but Italy, Canada, Chile and California, with the potential of buying vineyards in other regions also, not just Bordeaux.

‘For now we are concentrating on establishing a successful base in Chateau Loudenne. Perhaps once we have more experience here, we would consider buying other estates. But we also aim to import Moutai into France, and other countries outside of China.’

Chateau Loudenne will now have a team of 10 Chinese sales and tourism staff, in addition to the French staff who will remain in charge of winemaking.

A new tourism manager, Sui Zhenglai, will oversee the development of a luxury hotel replacing the existing guest house, if permits are granted. The aim is to open 22 bedrooms, with restaurant, pool and spa, with 14 smaller chalets for VIP clients.

It is estimated Moutai bought Chateau Loudenne from the Lafragette family for around €20 million. They now plan to invest a further €5 million in upgrading the production facilities and building a new winery, plus €2 million in wine tourism facilities.

- Follow us on Weibo @Decanter醇鉴 and Facebook for most recent news and updates -

All rights reserved by Future plc. No part of this publication may be reproduced, distributed or transmitted in any form or by any means without the prior written permission of Decanter.


Chateau Loudenne's new Chinese owners planning luxury hotel

The Moutai Group, owners of Chateau Loudenne in Saint-Yzans-de-Medoc since April 2013, are planning to open a luxury hotel on the property.

Zhong Huaili, president of Chateau Loudenne, spent two years looking at over 30 estates before deciding on the purchase of Loudenne, and now hopes to open it to Chinese visitors.

‘We plan to sell around 50% of production in China, with the rest remaining in traditional markets,’ Huaili told Decanter.com, speaking at an evening at the chateau during Vinexpo.

‘We have television advertising planned, and are already well known for our Moutai drink. We expect to receive a high number of Chinese tourists in the future, as well as making this a reward destination for our staff back in China. This is to be our showcase in Europe.’

The group has 30 wine and spirit shops across China, and plans to open 100 by the end of 2013. The company, which is based in Guizhou Province and has a turnover of €4.4 billion also owns vineyards in Changli, Hebei Province, and is a significant producer of Chinese alcohols such as baijiu.

Chateua Loudenne is its first vineyard purchase outside of China, contrary to reports that it had bought a Fronsac estate previously.

Yang Yajie, director of administration, said the group is now planning to import wines from not just France but Italy, Canada, Chile and California, with the potential of buying vineyards in other regions also, not just Bordeaux.

‘For now we are concentrating on establishing a successful base in Chateau Loudenne. Perhaps once we have more experience here, we would consider buying other estates. But we also aim to import Moutai into France, and other countries outside of China.’

Chateau Loudenne will now have a team of 10 Chinese sales and tourism staff, in addition to the French staff who will remain in charge of winemaking.

A new tourism manager, Sui Zhenglai, will oversee the development of a luxury hotel replacing the existing guest house, if permits are granted. The aim is to open 22 bedrooms, with restaurant, pool and spa, with 14 smaller chalets for VIP clients.

It is estimated Moutai bought Chateau Loudenne from the Lafragette family for around €20 million. They now plan to invest a further €5 million in upgrading the production facilities and building a new winery, plus €2 million in wine tourism facilities.

- Follow us on Weibo @Decanter醇鉴 and Facebook for most recent news and updates -

All rights reserved by Future plc. No part of this publication may be reproduced, distributed or transmitted in any form or by any means without the prior written permission of Decanter.